Trademark applications (and registrations) provide you with several to protect your business and investment; in realization they will become your most dear business asset. There the specific misconception that registering a company, purchasing the fields and registering for tax purposes provides you along with legal rights to protect your brand. This just isn’t the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future operations.
Questions often arise to whether to register a brand. The simple answer is that it is imperative, providing the only form of protection that provides exclusive legal rights to utilize the company trademark for that specific goods and services, both in the offline and online environments; affording the business the chance to stop others from via your brand and potentially damaging the reputation of the business.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Insurance policies logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and alternatives. The inclusion of a written description of the business’ offerings provides the legal specifics of a security program. It is important that the range of merchandise and/or services that the business produces is correctly classified into one of the 45 separate categories available.
It is important to highlight that trademark applications are country specific. For instance, this means that assuming you have a trademarked business in New Zealand that is actually trading, or is proposing to trade, in Australia you should protect the company and business conception around australia too. Having rights into the brand, logo and product offerings in New Zealand does not mean which you have the same rights in Australia; a separate trademark application must be keyed in.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to use the trademark. Once an application is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the application. However, objections are rare and the majority of trademark objected status Online India applications progress straight through to registration. Once the trademark registration is approved, the business will receive certification and approval to be the exclusive user of the specified trademark for all the different goods and services applied for under the application.